Yigit Taha OZTURK 
Charles Schwab CEO Rick Wurster has announced plans to offer spot Bitcoin (BTC) trading services to clients by April 2026, signaling the financial giant’s growing interest in the crypto space.
Rising Demand Drives Strategic Shift
Wurster told RIABiz that a 400% spike in traffic to Schwab’s crypto website confirmed rising investor interest. He stated:
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“Given the evolving regulatory landscape, we’re on track to offer direct spot crypto trading within 12 months. We’re optimistic about the progress.”
This move aligns with the growing trend of TradFi players integrating with digital asset services.
Favorable Regulation After Trump’s Return
Following his appointment in 2025, Wurster expressed optimism that Donald Trump’s re-election would improve the regulatory climate for crypto.
In January 2025, Schwab partnered with Trump Media and Technology Group (TMTG) to provide digital asset services for the upcoming Truth.Fi platform — a proposed alternative to traditional finance.
Missed the Crypto Rally — Regrets It
Wurster admitted that he never invested in crypto and now regrets it:
“I feel silly not having participated in such a high-performing asset class.”
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