Yigit Taha OZTURK 
The boundary between traditional finance and digital assets continues to blur. At the heart of this evolution lies a powerful alliance that could give billions access to crypto—led by Chainlink and Mastercard.
3 Billion Cardholders Gain Access To Crypto
Chainlink, the decentralized oracle network provider, has partnered with Mastercard to enable over 3 billion cardholders to buy crypto directly onchain. The project is supported by Web3 firms including Shift4 Payments, Swapper Finance, XSwap, and ZeroHash, which provides infrastructure and liquidity services.
This non-custodial system uses account abstraction for simplicity and is designed to be accessible to everyone—not just crypto enthusiasts, according to Chainlink Labs.
Mastercard Expands Its Digital Asset Strategy
In 2024 and 2025, Mastercard has embraced the crypto space with bold moves. In April, it launched crypto debit cards with Kraken across Europe and partnered with MetaMask to introduce a self-custody card. It also tokenized 30% of its 2024 transactions.
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Raj Dhamodharan, EVP at Mastercard, noted: “People want to connect with digital assets—and we’re making that easier and safer.”
Visa Competes In Crypto Push
Rival payments giant Visa is also active in the crypto sector. In October 2024, it partnered with Coinbase to enable instant crypto deposits and withdrawals. It also launched a Web3 asset platform and invested in stablecoin infrastructure firm BVNK.
This new Chainlink–Mastercard initiative could significantly boost mainstream crypto adoption by reducing technical friction and enhancing trust.
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