Yeliz Akmaca 
This week in the crypto world, BinanceUS and Coinbase made waves by featuring Pengu NFTs in their X profile pictures. These two major platforms grabbed attention with their Pudgy Penguins-themed visuals, sparking widespread community interest. This move went beyond just a visual update—it triggered a sharp spike in the PENGU token price.
On July 11, 2025, Coinbase changed its official X profile picture to a Pengu NFT. Accompanied by the caption “new pfp, who dis,” the update quickly spread across social media, fueling excitement within the community. The PENGU token surged by over 30% in a short time, while NFT floor prices rose by 26%. However, Coinbase later removed the image.
yellow ice, yellow everything! pic.twitter.com/P01ZyQl74n
— Binance.US 🇺🇸 (@BinanceUS) July 13, 2025
Just two days later, on July 13, 2025, BinanceUS followed suit. Featuring a yellow-toned Pengu NFT, the platform updated its profile photo and shared the post “yellow ice, yellow everything!” The update garnered thousands of likes and prompted comments like “The NFT era has officially begun” from crypto enthusiasts.
These visual strategies from both exchanges mark a new level of integration between corporate branding and NFT culture. Notably, figures like AlexOnChain on Coinbase’s communication team highlight how the company is fostering stronger, more dynamic ties with the crypto community.
In addition, this trend coincided with the SEC’s approval of the PENGU ETF application, adding further momentum to the price rally. NFTs are evolving beyond mere digital collectibles—they’re becoming powerful marketing tools that capture investor attention.
The Corporate NFT Era Begins with Pengu
The profile photo decisions by BinanceUS and Coinbase reveal that NFTs are becoming valuable communication tools not just for individual investors but for corporate brands too. A simple image change can positively impact prices, social engagement, and brand perception.
In conclusion, these moves reflect increasing institutional adoption in the crypto space. Expect to see more visual branding strategies like this emerge in the near future.
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