American rap artist and fashion icon Kanye West, known by his stage name Ye, has sparked a new debate in the crypto world with a post on social media platform X. In his announcement, West revealed the launch of a new Solana-based cryptocurrency called “Yeezy Money (YZY).”
The post included an image of the token’s wallet address along with a website link that allows users to buy, sell, and transfer the token. According to GMGN.Ai data, the market capitalization of the YZY token has already reached around $2 billion.
YZY Ecosystem and “Ye Pay”
According to information on the official website, YZY is designed to be more than just a cryptocurrency — it aims to function as a complete ecosystem.
- It features Ye Pay, a low-fee crypto payment solution.
- It includes a YZY card, which allows users to carry out credit and payment transactions.
The website also emphasizes that YZY should not be viewed as an investment opportunity, but rather as a “statement of participation and support” for the ideals represented by Ye.
Doubts and Questions
Although YZY is listed as a potential payment method on West’s official website and online store, skepticism spread rapidly after the announcement. Many users on X suggested that West’s account may have been hacked.
These doubts were further fueled by Kanye West’s contradictory stance on crypto in the past. Back in February, he criticized projects that “scam fans for hype,” insisting he would never launch such a venture. At that time, he also claimed to have been the target of a $2 million scam attempt involving a fake “Ye token” project.
Awaiting Legitimacy
Despite the uncertainty, it remains unclear whether YZY was launched with West’s direct approval or if it is being operated by a separate team. Should the project prove to be legitimate, it would mark a sharp reversal from Kanye West’s earlier anti-crypto position.
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