JPMorgan analysts have highlighted that Bitcoin remains undervalued compared to gold, projecting it could reach $165,000 by the end of 2025. The “value-drag trade” led by retail investors is creating significant upside potential in the cryptocurrency market.
Bitcoin vs Gold: Value Gap Analysis
According to JPMorgan, Bitcoin is trading below its value relative to gold when adjusted for volatility. Analysts mark a Bitcoin-to-gold volatility ratio below 2.0 as an indicator, currently showing that Bitcoin consumes about 1.85 times more risk capital than gold.
This implies that Bitcoin’s current $2.3 trillion market capitalization would need to grow approximately 42% to match the roughly $6 trillion invested in gold. Theoretically, this supports a BTC price of $165,000.
Analysts also note that BTC has dropped from an overvalued $36,000 at the end of 2024 to an undervalued $46,000 relative to gold-adjusted volatility levels.
Role of Retail Investors and ETFs
Interest in Bitcoin and gold ETFs by retail investors has driven the value-drag trade since late 2024. Investors, particularly in emerging markets, are turning to alternative stores of value due to government deficits, inflation, and geopolitical risks.
- Spot Bitcoin ETF inflows rose at the start of 2025.
- In August, BTC ETF inflows slowed, while gold ETF inflows accelerated.
- Institutional investors using CME futures lagged behind ETF inflows.
- This indicates retail investor trends are stronger in the value-drag trade.
Market Outlook and Price Expectation
Although gold prices have risen in recent weeks, analysts find Bitcoin relatively more attractive. In August, JPMorgan analysts had forecasted a $126,000 year-end target, updating it to $165,000 considering gold movements.
JPMorgan’s forecast aligns with several other firms and analysts, some of whom project BTC could reach $200,000 by year-end. Bitcoin is currently trading around $119,500.
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