Yeliz Akmaca 
Fellaz is a multi-layered ecosystem that connects the entertainment industry with the Web3 world. The project provides identity-based Web3 infrastructure for artists, fan communities, agencies, and brands. Its goal is to build a sustainable creative economy through digital identity, tokenization, and governance models.
Fellaz allows content creators, artists, and communities to manage their digital assets and real-world values (RWA) on blockchain in a verifiable manner. The project aims to return identity, ownership, and creative control to creators and fans in an industry dominated by centralized platforms. Fundamentally, it is designed as a multi-chain Web3 entertainment ecosystem.
Team and Founders
Fellaz is led by an experienced Web3 and entertainment technology team based in South Korea.
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CEO: Bobby Bhatia – long-standing leader in finance, tech, and blockchain ventures.
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CTO: Leo H. – Web3 infrastructure developer, specializing in identity and cross-chain data standards.
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CMO: Justin Kim – seasoned in music and entertainment marketing strategies.
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Advisors: Innocus Global Group – guiding the ecosystem’s growth with Web3 strategy and Abu Dhabi-based investments.
Investors and Notable Partnerships
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Innocus Global Group (Abu Dhabi) – strategic investor and advisor.
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Animoca Brands – Web3 entertainment partner.
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Korean entertainment agencies including Metaverse Entertainment, DSP Media, and Pledis, running projects on the Fellaz ID protocol.
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Integrations with Polygon, BNB Chain, Avalanche, and Hedera.
Project Concept
Fellaz combines “Create-to-Earn” and “Fan-to-Earn” models to generate real economic value from user engagement. Its aim is to decentralize entertainment and music, providing fair, transparent, and ownable experiences for all participants.
How Fellaz Works
The ecosystem is built on three protocols:
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Fellaz ID Protocol: Combines users’ on-chain identity, digital assets, and interaction history; offers a Web3 verifiable identity (DID) system.
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Fellaz RWA Protocol: Tokenizes real-world assets (concert tickets, artist merchandise, NFT-based contracts) and links off-chain and on-chain values.
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Fellaz Creator Protocol: Enables creators to launch tokens, manage communities, and monetize through blockchain-based revenue models.
Governance
Fellaz operates via FLZ token governance under a DAO structure. Community members vote on:
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Distribution of ecosystem development funds
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New partner and project integrations
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Protocol updates
Roadmap
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2023 Q4 – Launch: Fellaz ID testnet, first content creator partnerships
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2024 Q2 – Official Launch (v1.0): Fellaz RWA protocol live, Innocus partnership announced
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2024 Q4 – Ecosystem Growth: Web3 entertainment partners added, FLZ staking and DAO governance started
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2025+: Global entertainment collaborations, metaverse concerts, cross-chain ID expansion
FLZ Token Information
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Token Name: Fellaz
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Symbol: FLZ
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Total Supply: 2B FLZ
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Circulating Supply: 471.87M FLZ
Token Allocation
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Community Reward: 56.7% – incentives, staking, user participation
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Investors: 23.3% – early-stage investors and strategic partners
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Ecosystem Growth: 10% – marketing, ecosystem expansion, liquidity
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Founding Team: 10% – core team, advisors, long-term development
Token Use Cases
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DAO governance and voting
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Staking and reward mechanisms
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Payments for NFT and RWA operations
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Creator token launch fees
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Ecosystem incentives (Fan-to-Earn, Creator-to-Earn)
Ecosystem
Fellaz ecosystem consists of:
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Identity (ID) Layer: Verifies Web3 identities
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Asset (RWA) Layer: Represents real-world and digital assets on-chain
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Creator Layer: Enables revenue models for artists and communities
Supported projects include Web3 agencies, NFT collections, fan communities, event management platforms, and artist tokens.
Features
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Web3 + Entertainment bridge connecting real-world artists with digital communities
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Multi-chain compatible: Ethereum, BNB Chain, Polygon, Avalanche
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Tokenized assets: On-chain representation of real-world revenue streams
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DAO-based governance: Transparent, community-driven decision-making
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Identity-based economy: Measures user history, contribution, and engagement
Official Links
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