Emre Yumlu 
In the Web3 gaming world, most platforms are built with developers in mind, not everyday users. This makes Web2 players feel out of place. Being tied to a single blockchain limits growth, high hardware requirements keep casual users away, and slow content updates push players to abandon the game.
CeluvPlay (CELB) steps in to solve all of these issues with one approach: AI-powered content, multi-chain infrastructure, and a user-friendly super DApp called Astian.
With AI, games and features can be created and managed faster, updates arrive more often, and operating costs drop. Thanks to multi-chain support, the ecosystem can reach users across different networks. And Astian combines IP Universe, Game Space, NFT Space, and Social-Life Space—making it a daily-use super app.
In this article, we’ll explore how CeluvPlay (CELB) tackles Web3’s biggest problems, how the Astian ecosystem works, the token model, and the team behind the project.
Let’s jump into the future of Web3 entertainment!
What Is CeluvPlay (CELB)?
CeluvPlay is a next-generation gaming and entertainment ecosystem powered by blockchain and artificial intelligence. Its main application, Astian, brings a refreshing, user-focused experience to Web3.
Instead of centering everything around developers, CeluvPlay (CELB) focuses on what players actually want: AI-generated content, cross-chain accessibility, and games that work smoothly even on low-end devices.
Core Approach
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AI Solutions: Personalized content, faster development, lower operational risk.
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Multi-Chain: Access to users from multiple networks and more collaboration opportunities.
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Mainstream Friendly: Games and content that run easily on most devices.
The Four Areas of Astian
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IP Universe: Original story worlds and characters.
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Game Space: Mini-games, missions, and casual gameplay.
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NFT Space: NFT fusion, mining, staking.
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Social-Life Space: Daily personalized content.
Problems in Web3 Gaming — And How CeluvPlay Fixes Them
Developer-Centered Infrastructure
Most Web3 platforms feel too technical, which creates friction for Web2 users.
CeluvPlay’s fix: AI-driven, simple, user-friendly onboarding.
Single-Chain Limitations
Relying on one chain limits reach and increases risks.
CeluvPlay’s fix: Multi-chain architecture for better liquidity, stability, and partnerships.
High Hardware Requirements
Demanding graphics lock out mainstream players.
CeluvPlay’s fix: Lightweight, fast-loading games that run almost anywhere.
Slow & Boring Content Updates
Many Web3 games struggle to stay fresh.
CeluvPlay’s fix: AI-generated daily content—missions, quizzes, collectibles, fortune readings, leaderboards, and more.
AI Integration: The Architecture of Future Web3 Games
CeluvPlay builds AI into the core of its entire system:
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Personalization: Tracks user behavior to deliver tailor-made experiences.
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Fast Content Production: New mini-games and activities appear daily.
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Risk Reduction: Automated testing and bug detection.
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Security: Real-time monitoring to prevent hacks and DDoS attacks.
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Lower Costs: Better resource management for developers.
Astian DApp: A Four-Layer Super App
Astian works like a daily digital hub for Web3 users.
Game Space
A collection of mini-games built around original characters and stories.
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Original Worlds: Narrative-driven gameplay.
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AI-Generated Game Types: Strategy, puzzle, arcade, and more.
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CELA/CELB Utility: Game access, item purchases, and rewards.
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Play-to-Earn Elements: Enjoy the game while earning assets.
Examples:
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Deity’s Gift: Make a wish at the Astia Temple and receive rewards.
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Crown Hunt: Choose one of six boxes and try to find the crown.
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Toy Factory: Spot the defective toy—higher levels mean bigger rewards.
NFT Space
NERDi & MOODi NFT
You can combine 1 GENESIS + 3 PET NFTs to create a special new NFT.
These NFTs can be used for mining and staking, earning CELA tokens.
Social Space
Daily entertainment tools like tarot readings, fortune cards, and lifestyle content.
AI personas adjust the content according to each user’s habits and preferences.
CeluvPlay AI Protocol
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IP Universe: Constantly expanding story worlds and characters.
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Game Space: AI-built mini-games with low development costs.
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NFT Space: AI-driven personality and narrative layers for NFTs.
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Social Space: Personalized readings and daily content.
CELA & CELB Tokenomics
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CELA: The utility token used for payments and in-app actions.
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CELB: The governance token that represents community decision-making.
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Network: Polygon (MATIC).
Total Supply
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CELA: 1.8 billion
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CELB: 5 billion
CeluvPlay (CELB) Distribution
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Ecosystem: 50%
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Private Sale: 15%
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Marketing/Liquidity: 12%
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Team: 8%
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Strategic Partners: 6%
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Operations: 5%
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Advisors & Partners: 4%
Unlock Schedule:
NFT Collections
NERDi MOODi NFT
Based on a popular Webtoon IP.
GENESIS NFT
Collaborates with 40+ notable projects (Doodles, Derby Stars, Yuliverse, Alpha Gang, etc.).
Utilities include:
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CELA mining
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CELB airdrops
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Access to seasonal NFT releases
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DAO membership
PET NFT
Can be fused with GENESIS NFTs to boost mining speed.
CeluvPlay Team
CeluvPlay’s team brings together experts from gaming, design, technology, and marketing—each contributing a different skill set to drive the project forward.
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Justin — CEO
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Young — CTO
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Timothy — CSO
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Liam — Art Director
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Hoon — Strategic Director
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Yulia — Engineer
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Jane — Marketing
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Susu — Operations
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Helen — Screenwriter
Official Links
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