Haciyev Reşit 
Pumpfun, which has drawn particular attention in the cryptocurrency market through the memecoin ecosystem, has come back into the spotlight following a statement from its founder, Alon Cohen, after a long silence. Speaking publicly for the first time in 65 days, Cohen announced that as of 2026 the platform will enter a comprehensive rebalancing process covering its incentive structure and creator fees. Following the announcement, the platform’s native token, PUMP, recorded a double-digit increase in a short period of time.
A Critical Message from Alon Cohen After a Long Silence
Alon Cohen’s remarks, after a long period of inactivity on social media, were closely followed by the crypto market. In his assessment, Cohen stated that:
The incentive models implemented recently within the Pumpfun ecosystem delivered significant gains, but over the long term they also brought certain structural challenges.
Immediately after the announcement, the price of PUMP rose by more than 10%. This rapid reaction indicated that investors priced the signaled changes for 2026 positively and that expectations regarding the platform’s future strengthened.
Dynamic Fees V1 and the Increase in On-Chain Activity
Cohen recalled that the primary goal of the Dynamic Fees V1 mechanism, introduced a few months ago, was to incentivize project tokens backed by strong teams. Thanks to this system, many content creators who had never previously interacted with the crypto ecosystem began launching tokens and streaming on the platform. According to the founder, this “streaming-focused” period created one of the strongest on-chain activity environments of 2025. It was emphasized that trading volume on the platform more than doubled during this period.
However, according to Cohen, this model proved to be unsustainable in the long run. While acknowledging that creator fees provided an effective incentive for project tokens with professional teams, Cohen stated that the same effect was not observed among average memecoin creators. On the contrary, this structure pushed users toward lower-risk token creation activities and relatively sidelined the high-risk trading behavior that forms the core of the platform.
Alon Cohen emphasized that Pumpfun’s main mission is to create a healthy market environment where traders provide liquidity, generate volume, and take risks. However, according to Cohen, the current creator fee structure can at times disrupt this delicate balance and weaken the platform’s natural market dynamics.
Cohen also acknowledged that, in theory, creator fees could be a powerful tool to improve the investability of projects. Nevertheless, he pointed out that the current system contains serious issues on the user experience (UX) side. According to Cohen, users often face trust-based, complex, and inefficient processes, which reduce the overall efficiency that both traders and project teams derive from the platform.
A New “Market-Based” Era for 2026
Without going into details, Cohen clearly stated that “major changes are on the way.” He noted that a more market-based approach would be adopted in the new period, where traders themselves will decide which trends deserve creator fees and how those fees should be used. This suggests that starting in 2026, the Pumpfun ecosystem aims for a more balanced, trader-focused, and sustainable structure.
Alon Cohen’s statement after a long hiatus is considered an important turning point for Pumpfun’s future. The rebalancing of incentives and creator fees could open the door to a new ecosystem dynamic for both traders and project teams.
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