Haciyev Reşit 
A China-based publicly traded company, Jiuzi Holdings, has made a striking move in the crypto market. The board of directors has approved a Crypto Asset Investment Policy, allowing up to $1 billion of cash reserves to be allocated to digital assets. This step highlights growing institutional interest in leading cryptocurrencies such as Bitcoin (BTC), Ethereum (ETH), and Binance Coin (BNB).
Crypto Asset Investments and First Steps
Under this policy, Jiuzi will initially focus its investments on Bitcoin, Ethereum, and BNB. The acquired assets will not be stored directly by the company but will instead be overseen by the Crypto Asset Risk Committee, ensuring secure and transparent management of digital holdings.
Dr. Doug Buerger, the new Chief Operating Officer, summarized the approach as follows:
“We are positioning our crypto assets as stores of value against macroeconomic uncertainty; this is a long-term investment strategy, not short-term speculation.”
Contribution to the Institutional Crypto Trend
Jiuzi’s $1 billion allocation marks one of the largest institutional moves into crypto by a publicly listed company in China. Analysts note that such corporate investments not only boost market liquidity but also strengthen confidence and legitimacy in digital assets.
Experts suggest that this strategic step could have long-lasting effects on the crypto market, with Bitcoin, Ethereum, and BNB gaining a stronger foothold in institutional portfolios.
Long-Term Crypto Strategy
Jiuzi’s strategy frames digital assets as a long-term component of its investment portfolio, aiming to:
- Hedge against macroeconomic uncertainties,
- Enhance institutional liquidity,
- Reinforce institutional confidence in cryptocurrencies.
This development could reshape investor sentiment toward the crypto market and potentially drive significant movements in the prices of Bitcoin, Ethereum, and BNB.
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