Yigit Taha OZTURK 
The digital transformation of retail now goes far beyond e-commerce. In a move that reflects this shift, GameStop has purchased 4,710 Bitcoin. This decision showcases the company’s embrace of cryptocurrency as a long-term strategic asset.
A Confident Bet On Bitcoin And Strong Liquidity
Based in Texas, GameStop maintains a strong balance sheet with more cash than debt. Though the exact value of the transaction wasn’t disclosed, the company — with a $15.66 billion market cap — is signaling confidence in digital asset markets.
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According to InvestingPro, GameStop has a current ratio of 8.05, reflecting robust liquidity. This Bitcoin investment is a practical step toward its previously declared interest in blockchain technologies.
Transformation Strategy Accelerates
The crypto purchase is part of GameStop’s broader transformation. By enhancing its e-commerce platform and exploring new markets, the company has gained 24.81% in stock value over the past week.
The company also issued $1.3 billion in 0.00% convertible notes, partly to fund Bitcoin investments. Wedbush Securities raised its price target for GameStop to $13.50 following the announcement.
Meanwhile, CEO Ryan Cohen is facing a lawsuit involving $47.2 million in profits from trades in Bed Bath & Beyond. In Canada, the company is rebranding back to EB Games to revitalize the local gaming retail market.
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