Haciyev Reşit 
Polymarket has taken a new step aimed at expanding prediction markets beyond their traditional use cases. The platform announced a strategic partnership with Kaito AI under the concept of “attention markets,” which focus on measuring popularity and public interest. Through this collaboration, interactions, trends, and user engagement across social media platforms will be analyzed more systematically and integrated into prediction markets. This partnership aims to make it possible to tokenize social media data and content-based value, enabling users to take positions based on public perception surrounding news, brands, events, and internet trends. With this move, Polymarket seeks to shift from purely outcome-based predictions to a new market model where attention and popularity themselves become financialized.
How Will the Polymarket and Kaito Partnership Work?
As part of the collaboration, Kaito’s proprietary “mindshare” measurement model will be used. This model analyzes data collected from:
- X
- TikTok
- YouTube
It calculates how much attention trends, individuals, and brands are receiving. The data will also include sentiment indicators, showing whether engagement is positive or negative.
Kaito CEO Yu Hu commented:
“These new markets will be able to quantitatively measure volume and shifts in public attention based on data gathered from social media.”
Attention markets refer to prediction pairs based on levels of interest, engagement, and popularity generated on social media. This new type of market aims to make public interest around news, events, brands, and influencers measurable and tradable. Although Polymarket already offers markets tracking certain trends and personalities, this partnership with Kaito is expected to significantly broaden the range of available predictions.
The Rise of SocialFi and Content-Based Value
Attention markets are directly linked to the rise of SocialFi and content-driven value creation. This trend revolves around short-term news tokens, content-focused memes, and influencer brands. By tokenizing internet trends and public perception, Polymarket will allow users to take positions in these emerging areas.
Polymarket’s Head of Crypto, Thibault Alizard, stated:
“When people realize they can express views on topics they see on social media, it will create an entirely new user experience.”
Polymarket plans to launch dozens of new attention markets in early March and aims to expand that number to thousands by the end of the year. These markets could cover individual influencers, key opinion leaders (KOLs), AI-related trends, and more niche internet phenomena.
Evaluation
The partnership between Polymarket and Kaito signals that prediction markets are no longer limited to traditional domains such as politics, economics, and macro developments. Instead, a new era is emerging where social media, digital culture, and online engagement take center stage. Concepts such as public interest, popularity, and influence — once difficult to quantify — can now be measured and traded under this model. By transforming internet trends, influencer impact, and content-driven popularity into financial instruments, attention markets introduce an important innovation for SocialFi and the content economy. This approach not only enables users to speculate on outcomes but also on the direction of perception and attention itself, offering a new perspective on how value is created in the digital economy.
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