Yeliz Akmaca 
PENGU token has remained in the spotlight throughout July with notable developments. It gained nearly 50% in the last two weeks, now trading at $0.02948. This surge began after breaking the technical resistance near $0.014.
According to technical analysis, if PENGU maintains above the $0.015 level, it could rise to $0.04. However, some analysts expect a short-term correction down to $0.0175. Still, the overall market sentiment remains positive.
Game Launches and Telegram Support Boost Token Demand
One of the most notable factors behind PENGU’s rally is the Pudgy Penguins ecosystem’s entrance into the gaming space. The project attracted a broad audience with its mobile game Pudgy Party. Thanks to the reward mechanism, users increase token demand while playing.
Mini-games accessible through Telegram have also expanded the ecosystem’s reach.
More importantly, the newly launched game Pengu Clash, built on TON (The Open Network) blockchain, gained traction. Unlike the traditional play-to-earn model, this game operates on a play-to-win system. Pudgy Penguins CEO Luca Netz describes it as a skill-based competitive arena for users.
Telegram peaked in mini-games in 2024, and TON still hosts over 2.1 million active wallets. Netz notes that Telegram’s unique and broad user base offers scalability potential, especially as the project expands into markets like Northern Europe.
Institutional Moves and ETF Filing Fuel the Momentum
The Pudgy Penguins team is also making headlines with its institutional initiatives. A collaboration with a major racing organization introduced the PENGU mascot to millions. A frequent flyer loyalty program with an airline now allows token holders to earn miles — supporting long-term adoption.
Additionally, the team appeared at a NASDAQ event in late June. Their discussions on U.S. crypto regulation helped build institutional confidence. One major development is that Canary Capital filed a spot ETF for PENGU. The decision is expected in early 2026. According to documents submitted to the U.S. SEC on March 20, if approved, this would be the first ETF involving NFTs in the U.S.
Social Media Power and On-Chain Data Back the Rally
On July 13, Justin Sun tweeted “everyone has become a penguin,” triggering an 11% price jump. Soon after, Coinbase and Binance US updated their X profile images to Pudgy Penguins NFTs. These social media moves had an instant impact on price.
Everyone will Huddle 🐧 https://t.co/zIao9ulvcN
— Pudgy Penguins (@pudgypenguins) July 13, 2025
On-chain data shows whale wallets have increased their PENGU holdings by 11% over the last 30 days. There’s also a significant rise in token volume among the top 100 wallets. Meanwhile, open interest has hit a 3-month high. This all points to growing investor interest and strong momentum.
In conclusion, PENGU has caught a strong bullish trend driven by game integrations, ETF expectations, institutional partnerships, and social media influence. It’s now seen not just as a meme coin but as a Web3-compatible, multifunctional digital asset.
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