Yeliz Akmaca 
- World Liberty Financial halts $TRUMP Wallet amid competition with Trump family’s crypto ventures.
Fight Fight Fight developed a digital wallet named $TRUMP Wallet for the Trump-themed memecoin, allowing users to store and trade the memecoin. However, after the project was publicly announced, World Liberty Financial, affiliated with the Trump family, took action. Meanwhile, World Liberty Financial is preparing to launch its own digital wallet. This situation has escalated tensions.
The company sent a cease-and-desist letter to the developers, claiming unauthorized use of the wallet name and the Trump brand. Fight Fight Fight also partnered with Magic Eden to promote the wallet. Unfortunately, Magic Eden also received a warning due to these notices. This development caused confusion among investors.
Direct Reaction from the Trump Family
The Trump family did not stay silent. Donald Trump Jr. expressed his reaction directly on the social media platform X, stating:
“This project is not approved and has no connection with us.”
Eric Trump added in a written statement:
“Care should be taken regarding the use of our name in unapproved projects unrelated to our organization.”
Following these statements, the memecoin price dropped about 10%. The token, which reached $75.35 in January, now trades around $9.78, losing nearly 87% of its value. The Trump family is directly or indirectly involved in two competing projects. Both try to stand out in the crypto market with Trump-themed products, competing to attract Trump supporters and newcomers to crypto.
Meanwhile, World Liberty Financial continues developing its own digital wallet, aiming to offer yields through its token. Despite occasional disruptions in the digital infrastructure, approximately $550 million has been raised, and a stablecoin named USD1 has been launched.
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