Emre Yumlu 
BNB Chain has launched a $100 million liquidity incentive program to support native projects on centralized exchanges.
BNB Chain Launches $100 Million Liquidity Program to Support CEX Listings
BNB Chain has launched a $100 million liquidity program aimed at helping native projects create liquidity on centralized exchanges (CEXs).
According to an announcement on March 24, the network will allocate $100 million in incentives, primarily in the form of its native BNB tokens, to projects that successfully list on 11 major CEXs specified by BNB Chain.
The program’s goal is to “further enhance the liquidity of the BNB Chain ecosystem and encourage exchanges to list native BNB Chain tokens,” the network stated.
Previously, BNB Chain initiated two smaller liquidity incentive programs in February and March, providing a total of $4.4 million in incentives for the CEX listings of memecoins and other ecosystem projects.
This latest liquidity incentive program will operate on a first-come, first-served basis, with an initial three-month trial period.
BNB Chain clarified that only projects with at least a $5 million market cap and $1 million in daily trading volume are eligible for the program.
The largest rewards—$500,000 in permanent liquidity—will be reserved for projects that list on major CEXs such as Binance and Coinbase.
In some cases, rewards will be limited to non-withdrawable BNB token liquidity, while in others, project token purchases will also be made to create two-sided liquidity.
BNB Chain has a total value locked (TVL) of approximately $5.4 billion, according to data from DefiLlama, ranking it fourth among blockchain networks in TVL. Ethereum and Solana lead with TVLs of $46 billion and $7 billion, respectively.
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