Yigit Taha OZTURK 
Crypto exchange Coinbase has acquired Spindl, an onchain advertising and attribution platform, as part of a broader push to expand the reach of projects built on its Ethereum layer-2 network, Base.
Bringing Facebook’s Ad Model Onchain
Base creator Jesse Pollak said in a Jan. 31 X post that Spindl’s founder, Antonio García Martínez, was part of the team that built Facebook’s original ads platform. This platform played a crucial role in helping small businesses and other users go viral.
Pollak explained that Spindl aims to replicate this success onchain. Built entirely using smart contracts, Spindl is designed to help builders gain traction and reach more users.
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Coinbase Head of Business Development Shan Aggarwal emphasized that Spindl’s advertising protocol will allow projects to find their ideal audience while helping users discover engaging onchain activities.
Pushing Advertising to the Next Level
Heracles Capital investor Eric Seufert shared that he first met Antonio García Martínez when he appeared on Joe Rogan’s podcast. Seufert was impressed by Spindl’s vision for onchain attribution and measurement, which led him to invest in the project.
Seufert believes this acquisition will push onchain advertising forward and enhance its impact in the crypto ecosystem.
Meanwhile, Coinbase is also considering offering tokenized shares of its stock on the Base network. Jesse Pollak stated on Jan. 3 that while COIN shares are already accessible to non-U.S. users through platforms like Backed, making them available to U.S. investors is something the company is actively exploring.
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