Emre Yumlu 
GameStop announced that it has updated its investment policy to include Bitcoin as part of its treasury reserve assets.
GameStop Plans Bitcoin Investment Using Corporate Cash Reserves
GameStop, the video game retailer, has announced that its board has unanimously approved the use of the company’s corporate cash reserves to purchase Bitcoin (BTC). This move is seen as a significant step in reshaping the company’s financial strategy, reflecting a similar approach to that of large corporations like MicroStrategy that have adopted corporate Bitcoin investment models.
In February, CNBC reported that GameStop had been working on plans to add Bitcoin and other cryptocurrency assets to its balance sheet. The company’s latest announcement confirms these plans, revealing that not only current cash reserves, but also future borrowings and stock issuances, could be used to invest in Bitcoin and US dollar-backed stablecoins.
As of February 1st, GameStop’s balance sheet held approximately $4.8 billion in cash. The company also stated that it has not set an upper limit for the amount of Bitcoin it may purchase, indicating that it intends to adopt a flexible investment strategy based on market conditions.
GameStop’s move into the cryptocurrency space is viewed as part of the transformation process under CEO Ryan Cohen. Cohen has prioritized cost-cutting, operational restructuring, and the development of new revenue models to ensure the company’s long-term sustainability. Bitcoin investment is considered one of the most notable elements of this strategy.
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