Basri Caneri 
Famous rapper and designer Kanye West (Ye) is preparing to step into the crypto world and issue a memecoin called YZY. Although he has previously made negative statements against crypto projects, it was reported that West will allocate 70% of the YZY token to himself, and the remaining 10% will be allocated to liquidity and 20% to investors.
This move closely follows Donald Trump’s TRUMP memecoin strategy. Trump launched the TRUMP token, with 80% of it reserved for himself. But Kanye West’s project carries significant risks, both for ethical debates in the market and for potential investors.
Trump-Style Tokenomics and Market Risks
The distribution structure of the YZY token is quite similar to Trump’s TRUMP token. Kanye West initially wanted to own 80% of the tokens, but after negotiations, this was reduced to 70%.
However, such highly centralized ownership can cause huge price fluctuations. In recent months, the LIBRA token backed by Argentine President Javier Milei collapsed in a massive pump-and-dump scandal. Kanye West’s project was allegedly launched later than planned to avoid this scandal.
Some sources suggest that YZY could be released on February 22, 2025. However, this date has not yet been officially confirmed.
Will it be used in real life?
Although the YZY token is touted as the official Yeezy shopping currency, it’s unclear whether it will provide any real benefit. Celebrity memecoin projects are often hype-driven. Even Ye himself has criticized such projects in the past.
In a tweet in February 2025, he expressed his opposition to crypto projects, saying “COINS PREY ON THE FANS WITH HYPE” (Cryptocurrencies prey on fans with hype). He also said that he rejected a $2 million token deal offered to him.
This contradictory stance casts doubt on the long-term credibility of the YZY token. Kanye West’s recent turbulent career and deteriorating business relationships also undermine confidence in the project.
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