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On October 5, 2024, LEGO Group briefly experienced a hack that led to the appearance of a cryptocurrency scam on its official homepage, promoting a fraudulent token called “LEGO Coin.” The scam promised users “secret rewards” for purchasing the token, with a “Buy Now” button redirecting them to a phishing site. The incident was first spotted by a LEGO enthusiast on X (formerly Twitter), “ZTBricks,” who shared screenshots of the misleading message.
LEGO took swift action to remove the scam from its website within approximately 75 minutes of its appearance. While the company has not made an official public statement, it did confirm to Engadget that no user accounts were compromised and that the issue had been resolved. LEGO also assured customers that additional security measures were being implemented to prevent similar incidents in the future.
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This hack occurred at 3 a.m. local time in Billund, Denmark, where LEGO’s headquarters is located. Though the company has previously hinted at exploring the NFT space, this event was an unexpected security breach rather than part of any legitimate blockchain initiative.
As cryptocurrency scams continue to rise, with over $127 million stolen from victims in Q3 2024 alone (including $46 million in September), this incident serves as a reminder of the ongoing risks associated with digital assets and the importance of security measures.
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