Yigit Taha OZTURK 
The memecoin market faced a sharp drop after reaching record levels in December. On December 1, the total market capitalization of memecoins stood at $120.14 billion, peaking at $137.06 billion on December 9. However, by December 23, this figure had plummeted to $92.67 billion, marking a $40 billion loss with a 32.38% decrease in market value within the month.
Current State of the Memecoin Market
The volatility in December highlighted a loss of momentum and demand for memecoins. As of December 27, the total market capitalization of memecoins is at $98.72 billion, reflecting an 18% decline from the start of the month.
Pepe and Exchange Listings Dominate December
One of the most notable movements in the memecoin market came from Pepe (PEPE). Pepe mirrored the general price trends in the market, reaching $0.000026 on December 9 before falling to $0.000017 on December 20.
On December 4, Binance.US listed Pepe, marking a key development that drove the token’s price surge. Beyond Binance, Coinbase also listed memecoins such as Moodeng (MOODENG), Mog (MOG), and Dogwifhat (WIF).
Pepe’s market capitalization saw a massive increase following its listing. Starting 2024 with a market cap of around $591 million, Pepe’s valuation skyrocketed to over $11 billion after the listing, representing an 18x growth since the beginning of the year.
Throughout 2024, strategic investments in the memecoin market led to massive profits for some investors. For example, in April, one trader invested $3,000 in Pepe tokens, which surged in value to $46 million within a month.
In December, another investor, who had remained dormant for 600 days, spent just $27 to buy Pepe tokens and later moved their holdings to a new address. According to on-chain analytics firm Lookonchain, this trader achieved an incredible 1,900,000x return, transferring about $52 million worth of Pepe tokens.
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