Deniz 
A Monday press release on PR Times indicates that Japan’s multi-industry conglomerate Sony is preparing to open a cryptocurrency exchange subsidiary by redesigning local trading site WhaleFin, which it purchased last year.
According to the statement, WhaleFin has changed its name to S.BLOX Co., which intends to work with other companies of the Sony Group to create extra value for its crypto trading services.
The overhaul also includes a revamping of the user interface and a fresh, simpler mobile app, the statement stated. The precise S.BLOX crypto exchange debut date is not known.
Originally bought by the Japanese subsidiary of Singapore’s Amber Group in 2022, the crypto trading business was first owned by the Japanese crypto exchange DeCurret. A 2022 press release states that Quetta Web Co., a wholly owned subsidiary of Sony, bought the platform in August 2023.
Sony has been working to increase its Web3 footprint. Last year, Sony Network Communications, a division of the conglomerate, teamed with Japanese blockchain company Startale Labs to create Sony’s own public blockchain network.
Though he withheld more specifics, Sota Watanabe, Startale Labs’ founder and CEO, disclosed on X on Monday that Startale’s external director will oversee Sony’s new crypto exchange.
Last year, the PlayStation manufacturer also registered a patent for more adaptable usage of NFTs as in-game assets under the name “super-fungible tokens.”
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