Basri Caneri The 2025 Chinese New Year has created a flurry of activity in the Bitcoin and crypto markets. This special period, when money is traditionally gifted to family members in red envelopes, has been adapted to the digital world, creating a new trend in the crypto sector. Crypto.com and other exchanges have modernized this tradition by distributing digital red envelopes containing Bitcoin to their users.
Asian Markets are gaining traction
As the Chinese New Year approaches, Bitcoin trading volume is shifting from the West to the East. In mid-January, 56% of Bitcoin transactions took place in Western markets, but by the end of the month, this had dropped to 50%, with Asian markets seeing a sharp increase in trading volume. According to historical data, Bitcoin has gained value during the Chinese New Year period in 11 out of the last 12 years, with an average rise of 21.1% during this period.
Memecoin Mania: Year of the Snake Tokens Dominate the Market
2025 is considered the Year of the Snake according to Chinese astrology, and this has had an impact on the memecoin market. Various snake-themed tokens attracted a lot of attention:
- “The Year of the Snake”, a Solana-based token, reached a market capitalization of $1.7 million in a short period of time, but then plummeted.
- The Ethereum-based token “Chinese New Year” rose 119.19% to reach a market capitalization of $7 million.
This trend once again demonstrated how effective memecoins can be as a speculative investment tool.
What Will Bitcoin’s Direction Be?
Bitcoin fell below the $100,000 level ahead of the Chinese New Year, but quickly recovered to reach six figures again. February is historically known as a strong period for Bitcoin. According to historical data, Bitcoin gains an average of 14% in February, raising investors’ expectations.
The adaptation of traditions to the digital world affects crypto markets more and more every year. The impact of the Chinese New Year on Bitcoin and cryptoassets has once again demonstrated the rising strength of Asian markets and the importance of investor interest.
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