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The US Department of Justice (DOJ) is taking important steps in the antitrust case it has launched to end Google’s dominance in the search engine market. The DOJ has submitted a proposal that includes breaking up Google’s search and advertising businesses, and this has begun to question the future of big tech companies and their influence on the market.
In a filing filed on October 8, the DOJ requested that the company’s search business be split, claiming that Google has created an illegal monopoly. The DOJ’s proposal targets the separation of parts of Google’s search business and behavioral changes that will protect consumers and increase competition. In particular, limiting Google’s dominance in new technologies such as artificial intelligence is also part of the plan.
The DOJ also suggested that Google should share its search data and indexes with competitors and that websites should have the option to opt out of having their content used to train AI models. However, the proposals include the establishment of a court-appointed technical committee to monitor Google’s compliance with the new regulations.
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These proposals have not yet been finalized, but it appears that the DOJ is seriously considering them.
Google, on the other hand, defended its business practices on October 9, saying that government intervention could have negative consequences and harm American innovation and consumers.
This case is not the only time in the past year that major tech companies have been criticized for their monopolistic business practices. Google’s future could be significantly shaped by how this case plays out.
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