Yigit Taha OZTURK 
MicroStrategy, the world’s number one Bitcoin holder with over 330,000 BTC, has started attracting major players from the finance world. According to the latest SEC filings, the number of companies holding MSTR shares has increased from 667 to 738. Among these investors is Vanguard, a company previously skeptical about Bitcoin, which had even announced that it would not offer Bitcoin spot ETFs.
MicroStrategy’s Growing Appeal
MicroStrategy, which allows companies and individuals hesitant to directly purchase Bitcoin to gain exposure to the cryptocurrency market, is becoming increasingly popular. Recently, the company revealed it had purchased an additional $4.6 billion worth of Bitcoin, sparking further interest in its shares.
Notably, Vanguard, the world’s second-largest asset management company after BlackRock, is among the institutions now investing in MicroStrategy. Despite its previous stance on Bitcoin, Vanguard has acquired MSTR shares. The company manages $9 trillion in assets but had remained cautious about directly involving itself in Bitcoin or offering Bitcoin ETFs to its clients.
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In addition to Vanguard, major banks have also begun purchasing MSTR shares. Morgan Stanley, which had recently given its investment advisors permission to recommend Bitcoin spot ETFs to clients, bought 8 million shares, increasing its holdings by 500% compared to the previous quarter. Other financial giants, including Goldman Sachs (696,000 shares) and Bank of America (766,000 shares), have also added MSTR to their portfolios.
The Bigger Picture
While the total number of MSTR shares held by these institutions is relatively small compared to their overall portfolios (for example, Vanguard holds 800 million shares of Amazon), the trend signals growing institutional interest in Bitcoin exposure through a more traditional, indirect route. MicroStrategy’s stock price has also surged, with its market value now nearing $78 billion.
This shift in attitude towards MicroStrategy and its Bitcoin holdings suggests that even traditional financial institutions are starting to embrace the growing importance of cryptocurrencies in the investment landscape.
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