The decentralized finance (DeFi) protocol World Liberty Financial (WLFI), backed by Republican presidential candidate Donald Trump, launched its highly anticipated public token sale on Tuesday morning. Despite significant hype, the project sold approximately 610 million tokens by 7:25 PM ET, generating around $9.15 million on its first day. This is only a fraction of the $300 million target, with 19.4 billion tokens available for sale at $0.015 each.
The token sale encountered slowdowns on the website due to high traffic, raising $5 million within the first hour but experiencing intermittent disruptions throughout the day. The WLFI token, designed as a governance token allowing users to vote on platform decisions, will be non-transferable for the first year, according to the project’s roadmap.
World Liberty Financial was co-founded by Steve and Zach Witkoff, Zak Folkman, and Chase Herro. Trump acted as the project’s “chief crypto advocate,” and his three sons—Donald Jr., Eric, and Barron—served as web3 ambassadors. Trump referred to crypto as the future in a post on X (formerly Twitter) and urged people to embrace it to lead in the digital economy.
The project received mixed reactions, with some in the crypto community criticizing its association with Trump and its potential impact on the broader sector. Nevertheless, Bitcoin’s price increased by about 15% in October, with analysts attributing the rise to Trump’s improving election odds. According to a Bernstein report, Trump’s growing chances in prediction markets boosted Bitcoin prices, despite both Trump and Vice President Kamala Harris expressing support for digital assets.
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