Haciyev Reşit 
The sharp decline in Bitcoin’s price has created significant balance-sheet pressure for Strategy, one of the world’s largest institutional crypto treasury companies. Bitcoin’s drop below the $71,000 level signaled deepening selling pressure across markets and led to an unrealized loss of approximately $3.8 billion on Strategy’s BTC holdings. This loss has once again brought the short-term financial impact of the company’s long-term Bitcoin strategy into focus.
Bitcoin Drop Coincided With Saylor’s Birthday
One notable detail of the latest sell-off was that it coincided with the birthday of Michael Saylor, the company’s co-founder and Chairman. Rising market volatility, particularly the liquidation of long positions, caused selling pressure to accelerate rapidly. In the last 24 hours alone, liquidations totaled $777 million, highlighting the severity of the downturn. Bitcoin has lost around 19% of its value year-to-date and has now returned to price levels last seen around the 2024 U.S. election period. Current data suggest that this pullback reflects a broader risk-off environment rather than a crypto-specific issue.
Strategy’s Bitcoin Holdings and Average Cost
Strategy currently holds 713,502 BTC, making it the publicly traded company with the largest Bitcoin reserves. These holdings were acquired at a total cost of approximately $54.3 billion, with an average purchase price near $76,000 per Bitcoin. Given current price levels, the recent decline has made the impact on Strategy’s financial statements and balance-sheet outlook more pronounced.
Weakness in Bitcoin prices has directly affected the company’s stock performance. Strategy shares (MSTR) closed down 3% on Wednesday at $129, with losses deepening further in after-hours trading. The stock has fallen more than 70% from its peak in July 2025 and is down about 15% since the beginning of 2026, underscoring how sensitive the shares are to Bitcoin price fluctuations.
Message From Saylor: “Buy Yourself Some Bitcoin”
Despite the sharp decline, Michael Saylor reaffirmed his long-term conviction in Bitcoin. Signaling that there has been no change in Strategy’s broader approach, he shared a message on social media aimed at investors:
“If you want to get me a birthday present, buy yourself some Bitcoin.”
— Michael Saylor
This statement once again emphasized Saylor’s view of Bitcoin as a long-term store of value, independent of short-term price movements.
Assessment
The steep pullback in Bitcoin prices continues to create short-term pressure on companies with significant BTC exposure, such as Strategy. While market volatility has led to temporary valuation losses on corporate balance sheets, Saylor’s comments make it clear that Strategy has no intention of stepping away from its long-term Bitcoin strategy. Analysts suggest that volatility may remain elevated for some time, with price stability likely dependent on an improvement in overall market sentiment.
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